Proposed 2023 USPS Promotions

The proposed list of 2023 USPS Mailing Promotions was recently announced.  While these still need to be formally approved by the USPS Board of Governors and the PRC, the recent announcement gives us some insight into the changes that are planned for next year.  We expect to know more by early December. Here is a quick list of the new promotions.  We will be providing additional information as it becomes available.

Tactile, Sensory & Interactive

Promotion includes specialty inks, papers, scents and interactive elements on the mail piece.  The only expected change is that they will be allowing scents to be used on the outside of the Outer Envelope.

• Registration starts December 15, 2022
• Promotion will run from February 1 – July 31, 2023
• Can be used for any First Class or Marketing mail letters and flats.
• Discount – up to 5%

Personalized Color Transpromo

Promotion encourages mailers who mail First Class bills, statements or account summaries to include personalization in color on the forms.  This year adds a new discount incentive for mailers who include a return envelope in their mailings.  Whether you use a Courtesy Reply or a Business Reply Envelope, your mailing may qualify for this additional discount.

• Registration starts December 15, 2022
• Promotion will run from February 1 – July 31, 2023
• Can only be used for First Class letters.
• Discount –
  • up to 3% for mail that does not include a reply envelope
  • up to 4% for mail that includes a reply envelope

Emerging Technology & Mobile Shopping (UPDATED)

Promotion allows for a discount for mail that uses technology to enhance the mail.  This includes Augmented Reality (real world objects in a virtual world), Virtual Reality (experiences that take place in an artificial world) or Mixed Reality (a blend of physical and virtual spaces). While Mobile Shopping (which encompasses the use of QR Codes and Virtual Assistant Commands) has been a separate promotion, this year it is being combined with the Emerging Technology promotion.  

• Registration starts March 15, 2023
• Promotion will run from May 1 – November 30, 2023
• Can be used for any First Class or Marketing mail letters and flats.
• For the past several years, Mobile Shopping has been a separate promotion.  This year it is being combined with the Emerging Technology promotion.
• Discount – up to 3-4%

Reply Mail IMBA (NEW)

We are still waiting for more information on this new promotion.  We believe it is an incentive for Reply Mail Envelopes to use IMB’s but more information will be coming on this promotion.

• Registration starts May 15, 2023
• Promotion will run from July 1 – December 31, 2023
• Can only be used for First Class Mail
• Discount – up to 3%

Informed Delivery

Promotion will run the same as 2022.

• Registration starts June 15, 2023
• Promotion will run from August 1 – December 31, 2023
• Can be used for any First Class or Marketing mail letters and flats.
• Discount – up to 4%

Retarget (NEW)

There is little information on this incentive but we believe it will encourage mailers to reach out to website visitors with a triggered First Class Postcard. 

• Registration starts July 15, 2023
• Promotion will run from September 1 – November 30, 2023
• Can be used for First Class Postcards only
• Discount – up to 5%

2023 is promising to be a great year to take advantage of postal promotions!