Enhancing Your Direct Mail While Capturing Savings with Technology & New Print Techniques

Want to make the most of how your donors interact and engage with your direct mail? With postage costs contributing to at least half of your direct mail budget, I’m sure the answer is a resounding, YES!

At Production Solutions, we take pride in being early adopters and experts in the United States Postal Promotions and Incentives Program, which provides valuable opportunities to reduce your mailing costs while also ensuring you’re making the most out of your mailers by incorporating technology and exploring innovative print techniques.

Join us for our free virtual seminar on the 2025 USPS Promotion and Incentives Program on March 13 at 10 a.m. ET. You’ll learn more about the program, key updates, new ways to save, and best practices for integrating mail with technology and print techniques. Last year, our clients achieved more than $3,500,000 in postal savings from the program, and we’ll show you how your organization can save, too!

Enhance Mail with Innovative Print Techniques

Designing a mailer for a multi-sensory experience is known to enhance donor engagement, so it’s worth the time to explore unique and new print techniques. The Tactile, Sensory, and Interactive Promotion rewards mailers who do just that. From textures, scents, interactive elements, and specialty inks, not only will your mail stand out in the mailbox, but you’ll also enjoy up to a 4% discount.

During our free webinar on March 13, we’ll review big changes to this promotion. Requirements have changed – what qualified last year may no longer qualify this year! We’ll offer alternatives that are cost-effective and still allow you to capture savings. Physical samples are required as part of this promotion’s pre-approval process, and with enrollment open, there’s no better time to get started! Our clients saved $367,000 through this promotion last year with 36 clients benefiting from one of the program’s favorite promotions.

Technology with Direct Mail Increases your Return on Investment

Previously known as Emerging Technology in 2024, the Integrated Technology promotion continues to encourage the use of new technologies to enhance your mailers – like Augmented Reality, Virtual Reality, Voice technology, and more.

Artificial Intelligence, AI, is a new option this year. Incorporating copy or images using AI tools into mailpieces could allow you to capture postal savings. We’ll go over tips to get you started during our webinar. It may be easier than you think! Enrollment is open year-round, offering up to 3% discount and runs over any consecutive 6-month period.

Thirty-nine PS clients participated in this promotion in 2024, saving $325,000 in postage. Year over year, the number of our clients participating and their savings increase.

As this is one of the most popular promotions, be sure to attend our free webinar. If you can’t make it, we’ll send you the recording!

Big Changes in 2025 USPS Promotions and Incentives Program

This year has seen the most significant changes ever to the USPS Postal Promotions and Incentives Program. You can’t afford to miss out on this webinar on March 13, at 10 a.m. ET! Register now to secure your spot!

Working with Production Solutions means staying ahead of these changes and maximizing every available savings opportunity. Our proven track record of helping clients save millions through postal promotions speaks for itself. In 2023, our clients achieved over $2,000,000 in postal savings from USPS promotions we managed on their behalf, and we nearly doubled their postal savings for 2024!

See you on March 13!

Ready to make the most of every dollar in your direct mail campaign?

Reach out to us today, and we’ll help you uncover opportunities and offer strategic recommendations tailored to your needs.