The United States Postal Service (USPS) announced their proposed 2018 postage rates with an effective date of Sunday, January 21, 2018. Note, these rates are preliminary as the Postal Regulatory Commission (PRC) still needs to review and comment on the […]
Blog Archives
There was a recent article in the Washington Post highlighting an OIG (Office of Inspector General) audit report that determined the USPS did not accurately account for the on-hand delayed mail within their facilities, essentially ‘underreporting’ their figures. While the […]
Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit and value of using a trigger campaign is simple: having different types of media all delivered around the […]
Five years ago, an ambitious idea for a designated day of giving came to fruition. #GivingTuesday was born out of a collective of fundraisers, strategists, and other social do-gooders and it raised $12 million in its first year. In 2016, […]
As seen in the September 2017 edition of DMAW’s AdVents newsletter. Production Solutions’ Director of Resource and Supplier Relations, Carolyn Angelini shares a few of the latest offerings from USPS. In her recent article featured in DMAW’s AdVents newsletter, she provides […]
Production Solutions is in contact with our direct mail clients regarding mail operations impacted by natural disasters. We are committed to bringing you the latest updates to keep you informed on how to handle your mailings during weather disruptions. At […]
It’s the time of year that many of our clients are preparing their 2018 budgets. For mailers, this includes predictions on future postage rate modifications. While the commercial industry is projected to have a CPI increase typical of those in […]
With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving the results you need, your digital program, specifically your email marketing, may need some attention. According to the […]
The 2017 Bridge Conference allowed participants to interact with nonprofit leaders, discussing successful tactics in the direct marketing and fundraising industry.
Through A/B testing you are often able to determine if one photo elicits a higher response than another photo. But, do you know why? And can you afford to do “live testing” of 12 photos? With 95% of our purchase […]
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