2021 USPS Promotion Schedule

The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2021. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program.

Tactile, Sensory and Interactive Mailpiece Engagement

Registration Period: December 15, 2020 – July 31, 2021
Promotion Period: February 1, 2020 – July 31, 2020
Details: An upfront 2% postage discount on mailpieces that incorporate a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, taste and interactive elements such as pop-ups, infinite folds and other dimensional treatments.

Emerging and Advanced Technology

Registration Period: January 15, 2021 – August 31, 2021
Promotion Period: March 1, 2021 – August 31, 2021
Details: An upfront 2% postage discount on mailpieces that incorporate mobile-based technologies, such as Near-Field Communication, Enhanced Augmented Reality, Virtual Reality, Addressable TV or Video in Print.

Earned Value Reply Mail

Registration Period: February 15, 2021 – March 31, 2021
Promotion Period: April 1, 2021 – June 30, 2021
Details: Future postage credit for each BRM/CRM mailpiece scanned, with an Intelligent Mail Barcode (IMb), throughout the promotional period.

Personalized Color Transpromo

Registration Period: May 15, 2021 – December 31, 2021
Promotion Period: July 1, 2021 – December 31, 2021
Details: An upfront 2% postage discount on mailpieces that use dynamic/variable color print for personalized transpromotional marketing messages on bills and statements.

Mobile Shopping Promotion

Registration Period: June 15, 2021 – December 31, 2021
Promotion Period: August 1, 2021 – December 31, 2021
Details: An upfront 2% postage discount on mailpieces that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website or the ability to complete a financial transaction. NOTE: Charitable giving does qualify for this promotion so long as a hard copy certificate, voucher or thank you note is mailed to the donor, or the mailpieces contain a BRM or CRM enclosure.

Informed Delivery

Registration Period: July 15, 2021 – November 30, 2021
Promotion Period: September 1, 2021 – November 30, 2021
Details: An upfront 2% postage discount for mailings that incorporate Informed Delivery campaigns as a component of their mailings.

So, how should you take advantage of these promotions?

In the weeks ahead, we are taking a deep dive into the promotions below that best align with your program’s strategic goals.

Tactile, Sensory and Interactive Mailpiece Engagement

This promotion is designed to spur the use of innovative inks, papers and interactive elements with your campaigns. Registration is now open for this promotion, so we are reading the fine print and will release more information in the coming weeks on this program!

Earned Value

This incentive encourages the use of Intelligent Mail barcodes to your First Class return envelopes. Registration opens on February 15, 2020 for this promotion, so again, more details to follow very soon!

Informed Delivery

With the number of Informed Delivery subscribers continuing to rapidly grow, this is an ideal time to try it while gaining some additional savings. More to come on this topic, but in the meantime, check out our fantastic blogs here and here to learn more about Informed Delivery.

Mobile Shopping

This promotion is designed to prompt mobile integration into your program, such as QR codes. We look forward to sharing more information and our recommendations for how to leverage this promo in future blog posts!

We are here to answer any questions or advise you on how to leverage these promotions in the most cost-effective way. Our team of postal experts is on standby, ready to answer any questions you may have!

Contact us to discover new opportunities with your mailings before the incentives expire!