Client Listening Tour: CONTAIN COSTS & ACCURATELY FORECAST

Throughout 2023, PS President, Ben Harris, and Leigh Janis, PS VP of Sales & Client Experience, set out to interview and speak with over 25 PS clients for a ‘Listening Tour’. The purpose was to actively listen to our clients’ needs and how PS can better meet them in 2024. With this came invaluable feedback and useful information we are implementing into our strategy this year.

Throughout this series, you learned that takeaway #1 of the tour was about bringing new ideas and technology to the table for our partners. Takeaway #2 was the following:

Amidst a landscape characterized by rising costs and supply chain limitations, clients have expressed apprehension regarding budget management. There is a pressing need for PS to assist clients in articulating the enduring value of direct mail to their board members and stakeholders, thereby justifying the return on investment. Furthermore, the question of the ongoing financial viability of direct mail demands careful consideration. Clients emphasized the critical importance of accurate budget predictions, cautioning against overly conservative estimates that contribute to overbudgeting. While acknowledging external factors, they are actively seeking opportunities for enhanced cost efficiency.

Stay tuned for our third theme in our Client Listening Tour Series coming next week! Each week we will be discussing the 5 ways in which we are taking our learnings from the tour to better meet, and exceed, our clients’ needs. You can find the full white paper here.