Over the past 2 years we have been faced with challenges and situations we never saw coming and truly never even thought possible During this period, I have witnessed the remarkable capacity of the...
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct mail campaigns If the answer is ‘yes’, then you should...
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last minute to ever changing market forces, especially these days! Paper...
For many organizations, a yearly calendar may be one of the most expensive packages they send all year And there is a reason – they work! But as costs are rising, organizations need to find...
Have you ever heard of calendar ganging, and were not sure what it means Do you want to learn if joining our calendar gang and finding cost savings for your program is something you are interested...
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs There have been some long-standing assumptions in place as to why one might...
