Ah, calendars, fundraising calendars, now a staple of direct mail packages, did reflect some declining results in 2018 Heavily utilized in both acquisition and appeals, they have become ubiquitous...
Studies show that by 2020, Millennials and Generation Z will make up a whopping 40% of all consumers Let’s take a look at some key statistics to learn more about how these two rising generations...
I have written about this many times before in our PS Insider newsletter over the past 18 months, regarding the Age of Acceleration that we are living and working in Most recently, I read that the...
For the 2020 postage rates click HERE! The USPS announced the Postal Regulatory Commission (PRC) has approved the rate changes that will go into effect on Sunday, January 27, 2019 The governors...
Have you ever spent hours of time orchestrating a marketing campaign only to find out in the final stretches that one of the brilliant creative concepts doesn’t meet the USPS requirements around...
As the year-end giving season approaches, and you are busy strategizing and writing the perfect campaign messages, now is the ideal time to give your organization’s donation forms some love in the...
