Direct marketers know the importance of deploying a message to the right people at the right time In fact, many hours go into developing a strategy and plan to do just that However, when a major...
With my five collective years working on digital nonprofit marketing, I consider myself fairly new on the nonprofit scene I tend to ask a lot of questions and I’d like to think of myself as a...
“The USPS is on an unsustainable financial path and must be restructured to prevent a taxpayer-funded bailout” On April 12, President Trump issued an executive order to form a “Task Force on...
How are you holding up with your New Year’s resolutions After all, the most difficult part is keeping up with it, right The first two weeks are easy – your motivation, will, and drive are...
As seen in the March 2018 edition of DMAW’s AdVents newsletter Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage...
Hopefully, by now you’ve heard about the postal services’ exciting new product, Informed Delivery! Some of you may even have run a campaign or two, but for those new to it, it’s time to Get...
