Through A/B testing you are often able to determine if one photo elicits a higher response than another photo But, do you know why And can you afford to do “live testing” of 12 photos With 95% of...
Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office So much so that I have found most folks would shy away from one at all costs Not...
We are looking forward to attending the 2017 National Postal Forum (NPF), which is being held at the Baltimore Convention Center next week from May 21–24 NPF has partnered with the United States...
Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base Despite our best efforts to engage lapsed donors, the truth is that...
You’ve probably heard someone throw around the term Marketing Automation (MA) Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was If you went so far...
“What’s a lightbox” That was my reaction when I first heard the term I’d learned to write code back when they were called modal windows and were used to display warnings and errors If you...
