I was on a flight to LA last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing industry publications that have been piling up on the side of my desk over the past few...
Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your...
We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails How couldn’t I After all, I’ve been emailing and...
How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and...
If “content is king”…the king is dead Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays Gone are the days where a letter...
Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards Here are a few resources to help you stay ahead of the curve You might be one of the most...
