We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails How couldn’t I After all, I’ve been emailing and...
How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and...
If “content is king”…the king is dead Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays Gone are the days where a letter...
Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards Here are a few resources to help you stay ahead of the curve You might be one of the most...
Stop Being So Darn Nice…and Show Them the Door Before They Jeopardize Your Brand and Productivity I just got off the phone with a friend who broke up with her boyfriend two months ago Most shocking...
It’s Time to Put up Your Dukes and Fight for Cost-Savings, Engaged Donors and Program Success 2014 has started off with a bang Our clients and colleagues have come back from a well-deserved...
