Update: As of Tuesday 8/27/19, we are able to share that the Office of the US Trade Representative has confirmed that the following will go into effect: List 1, 2, and 3 tariffs currently at 25% will increase to 30% […]
Insights
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What makes for successfully managing direct mail campaigns during these times of uncertainty and volatility? When challenges arise how do we here at PS manage to keep our cool and pivot on a dime when a hurricane shuts down the […]
Recently, our President, Ben Harris, had the opportunity to share insights on how Production Solutions (PS) leverages innovation in direct mail to continue thriving in a multi-channel world at the Direct Marketing Association of Washington’s (DMAW) Data Strategy Forum. Two […]
The PS Team is pleased to share our information-packed webinar about the USPS’s Informed Delivery product! Our postal specialists, Carolyn Angelini and Alex Newell provide key insights and best practices learned from our experience managing informed delivery campaigns. Check it […]
There are a multitude of factors to consider when it comes to the execution of your direct mail program. Every single campaign presents opportunities and challenges from new package format ideas to unforeseen supply chain issues that can arise from […]
In the last few years, the United States Postal Service (USPS) has put an emphasis on enhancing both the mailer and customer experience by evolving the marketing efforts in a digital world. In addition to the launch of Informed Delivery […]
Famous investor Warren Buffett said it best: “The most important investment you can make is in yourself.” There comes a point in a person’s career when they think, “what’s next?” Whether it’s because you feel unchallenged or you feel out […]
Ah, calendars, fundraising calendars, now a staple of direct mail packages, did reflect some declining results in 2018. Heavily utilized in both acquisition and appeals, they have become ubiquitous with late summer and fall fundraising campaigns. However, the recent soft […]
Studies show that by 2020, Millennials and Generation Z will make up a whopping 40% of all consumers. Let’s take a look at some key statistics to learn more about how these two rising generations behave in terms of philanthropy. […]
I have written about this many times before in our PS Insider newsletter over the past 18 months, regarding the Age of Acceleration that we are living and working in. Most recently, I read that the Age of Artificial Intelligence […]
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