In the last few years, the United States Postal Service (USPS) has put an emphasis on enhancing both the mailer and customer experience by evolving the marketing efforts in a digital world. In addition to the launch of Informed Delivery […]
Insights
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Famous investor Warren Buffett said it best: “The most important investment you can make is in yourself.” There comes a point in a person’s career when they think, “what’s next?” Whether it’s because you feel unchallenged or you feel out […]
Ah, calendars, fundraising calendars, now a staple of direct mail packages, did reflect some declining results in 2018. Heavily utilized in both acquisition and appeals, they have become ubiquitous with late summer and fall fundraising campaigns. However, the recent soft […]
Studies show that by 2020, Millennials and Generation Z will make up a whopping 40% of all consumers. Let’s take a look at some key statistics to learn more about how these two rising generations behave in terms of philanthropy. […]
I have written about this many times before in our PS Insider newsletter over the past 18 months, regarding the Age of Acceleration that we are living and working in. Most recently, I read that the Age of Artificial Intelligence […]
For the 2020 postage rates click HERE! The USPS announced the Postal Regulatory Commission (PRC) has approved the rate changes that will go into effect on Sunday, January 27, 2019. The governors believe these new rates will keep the Postal […]
Have you ever spent hours of time orchestrating a marketing campaign only to find out in the final stretches that one of the brilliant creative concepts doesn’t meet the USPS requirements around mail piece design? Or even more disappointing, you’ve […]
As the year-end giving season approaches, and you are busy strategizing and writing the perfect campaign messages, now is the ideal time to give your organization’s donation forms some love in the form of careful review, updates, and testing. In […]
We are already deep into the fall mailing season! The large volume of marketing mail, alongside election mail, and let’s not forget hurricane season, make it more important than ever to know where your mail is. With postage accounting for […]
They’re back! After suspending the popular Postal Mailing Promotions in 2018, the United States Postal Service (USPS) has announced the proposal of several special offers and incentives for nonprofit mailers in 2019. While they only last for a limited time […]
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