Insights

If you’re a member of any business networking website, you’ve undoubtedly seen a meme that shows Richard Branson or possibly some other uber-wealthy entrepreneur, proclaiming “Clients do not come first. Employees come first. If you take care of your employees, […]

Two weeks ago, the Resource Alliance hosted the 2017 International Fundraising Congress (IFC) in the Netherlands. Our very own Chief Relationship Officer, Greg Albright, packed his bags and traveled across the pond to partake in the 4-day congress that brought […]

This October marks the 14th Annual National Cyber Security Awareness Month (NCSAM), a time to focus on how cybersecurity is our shared responsibility to keep the internet safe for all of us. As collaborative effort between the US government and […]

Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit and value of using a trigger campaign is simple: having different types of media all delivered around the […]

Five years ago, an ambitious idea for a designated day of giving came to fruition. #GivingTuesday was born out of a collective of fundraisers, strategists, and other social do-gooders and it raised $12 million in its first year. In 2016, […]

With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving the results you need, your digital program, specifically your email marketing, may need some attention. According to the […]