Through A/B testing you are often able to determine if one photo elicits a higher response than another photo. But, do you know why? And can you afford to do “live testing” of 12 photos? With 95% of our purchase […]
Insights
fas fa-lightbulb
Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office. So much so that I have found most folks would shy away from one at all costs. Not me! I enjoy […]
Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base. Despite our best efforts to engage lapsed donors, the truth is that some amount of list churn is inevitable. Nonprofits need to prioritize list growth to grow and to account for this attrition.
You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as to Google it, then most likely you really got confused. Frankly, MA isn’t the easiest thing to define. This is because it is both an entire form of communication, as well as a platform for different channels of communication.
If you’re a nonprofit tech nerd like me, you spent the first spring weekend in March, not enjoying the glorious cherry blossoms that DC is famous for, but in a Woodley Park hotel at the 2017 Nonprofit Technology Conference hosted by NTEN, sharing and learning the latest in digital marketing and technology strategies from the best practitioners from across the US and Canada, all 2300 of them!
There is a great deal of personal satisfaction that comes from watching someone you care about reach their full potential. But, mentoring goes far beyond that.Throughout my career, I have been fortunate enough to mentor employees and industry colleagues with varying experience levels and have benefited from mentors who are exceedingly smart and generous people. My mentors took risks and provided me with valuable guidance to develop professionally and navigate my career path.
Several members of the PS|PS Digital team attended the DMAW’s Innovative Formats Integrated Techniques (IFIT) Seminar on March 7th to join presentations on a variety of topics ranging from static clings, magnets, tokens and variable data match mailings to telemarketing efforts and augmented reality. With many of our supplier partners presenting their formats, based on innovative technique and format, cost-effective production and measured success amongst donors or customers, we’re here to share with you our top 3 takeaways from the day.
Calendar campaigns are a mainstay in the annual mailing rotations of many nonprofit organizations. Although they have proven to be a typically high-performing direct mail format for anchor or pillar mailings, some organizations shy away from testing new calendar formats. […]
Angela Struebing – President of CDR Fundraising Group – wrote an insightful blog for The Huffington Post earlier this year comparing nonprofit and political fundraising. In it she wrote: Campaign buttons were the original premium item. Door-to-door get-out-the-vote efforts were […]
Love what you do? Did Bridge give you more ideas on how to CRUSH how you do it? With more than 15 representatives from the PS|PS Digital team on hand, we’ve aggregated the Bridge top 5 things you need to […]
Page 20 of 24
Proudly affiliated with:
© 2024 Production Solutions, Inc., a Moore Company. All Rights Reserved. Privacy Policy