Several members of the PS|PS Digital team attended the DMAW’s Innovative Formats Integrated Techniques (IFIT) Seminar on March 7th to join presentations on a variety of topics ranging from static clings, magnets, tokens and variable data match mailings to telemarketing efforts and augmented reality. With many of our supplier partners presenting their formats, based on innovative technique and format, cost-effective production and measured success amongst donors or customers, we’re here to share with you our top 3 takeaways from the day.
Insights
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Calendar campaigns are a mainstay in the annual mailing rotations of many nonprofit organizations. Although they have proven to be a typically high-performing direct mail format for anchor or pillar mailings, some organizations shy away from testing new calendar formats. […]
Angela Struebing – President of CDR Fundraising Group – wrote an insightful blog for The Huffington Post earlier this year comparing nonprofit and political fundraising. In it she wrote: Campaign buttons were the original premium item. Door-to-door get-out-the-vote efforts were […]
Love what you do? Did Bridge give you more ideas on how to CRUSH how you do it? With more than 15 representatives from the PS|PS Digital team on hand, we’ve aggregated the Bridge top 5 things you need to […]
Check your email inbox at any given time and I’m sure, like most people, you have more emails than you know what to do with. This proves to be a problem in the digital world, and is one of the […]
A key question to ask yourself: What does my organization do better than anyone else? Knowing this answer is critical for both for-profit companies and nonprofit organizations. For example, one of the first questions I have always asked a new […]
Email fundraising is more than just improved subject lines and catchy design. Like any other element of fundraising, email requires a strategic plan that stewards constituents from first acquisition through engagement. This strategic plan can be called the Email Lifecycle […]
We’re just 7 days away from the 4th Annual #GivingTuesday (December 1, 2015) and some surprising new results have emerged from the John Templeton Foundation and the Templeton Giving Survey. Released last week, the survey reveals that though #GivingTuesday has […]
Passing the leadership baton is not always easy, but not being prepared to pass it is even worse. Yes, we’re talking about Succession Planning. It’s a challenge that all organizations will face. Take Ralph Lauren recently stepping down as CEO […]
Integration is the process by which messages, themes, requests and information are coordinated and unified around a common goal. Innovative integration is taking that process and making it exciting! This year, 68 awards plus 2 Big Winners were presented from […]
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