On Friday, August 22, we took the plunge and accepted the ALS Ice Bucket Challenge from our dear friends at Lautman Maska Neill & Company. In turn, we’ve challenged John Mini and Robert Perri of John Mini Consulting, Inc., the […]
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Curious about how to send your CFO a budget that will actually be approved? Here’s your cheat sheet to an impressive and accurate production budget. It’s that time of year again—time to start preparing marketing budgets for next year! Production […]
How Does Your Email Render in Different Email Readers? Quality control tip: make sure to test your outbound marketing emails in a variety of email clients (email readers) as they will look different in each one…without a doubt. Your email […]
If you’ve been too busy to soak up all of the great content making the rounds at the recent direct marketing conferences and in the industry’s blogosphere, don’t worry! Production Solutions (PS) has been rounding up the must-reads for you […]
I’ve always been one to embrace change. I believe all change is ultimately good, regardless of how it is packaged. I firmly believe we grow as professionals…as people…when we look at change as an opportunity rather than shun it from […]
Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your desk? We’ve done it for you! If the snow kept you away, […]
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