From toilet paper to pasta, supply chain challenges have been one of the most unpredictable and significant effects the pandemic has had on our lives. The direct mail industry has felt the impact of the paper market shortage, which has […]
Insights
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2022 is the year of the Tiger in the Chinese Zodiac and the Postal Service is certainly letting out a Roar with the enticing Mailing Promotions they’ve lined up for mailers. This will be the biggest year yet in terms […]
To kick off the new year, on January 14th and 21st, Every Action hosted a webinar with experts on the topic of evaluating performance, celebrating wins, learning from mistakes, and much more. One of these experts is PS’ very own, […]
Over the past 2 years we have been faced with challenges and situations we never saw coming and truly never even thought possible. During this period, I have witnessed the remarkable capacity of the PS staff and those we partner […]
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct mail campaigns? If the answer is ‘yes’, then you should absolutely and unequivocally participate in the Earned Value […]
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last minute to ever changing market forces, especially these days! Paper cost increases, labor shortages, and of course the […]
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a reason – they work! But as costs are rising, organizations need to find ways to keep producing the […]
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our calendar gang and finding cost savings for your program is something you are interested in for the future? Look no further! The […]
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some long-standing assumptions in place as to why one might choose one USPS mail class over the other. With […]
Paper, labor, transportation shortages…oh my! I am sure you are well-aware of these nation-wide economic challenges that are impacting the direct mail supply chain and leading to not only increased prices, but longer lead times. There is no indication that […]
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