Yesterday, the Postal Regulatory Commission (PRC) made a final ruling on the exigent increase that we have been following over the past 2 years: January 2014 – PRC approved a 4.3% Exigent Increase to cover the losses the USPS incurred […]
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As we approach the year-end giving season and begin to think about budgeting for 2016, it’s important to consider all your communication channels. Direct Mail, Social Media pages and your website are all critical communications and fundraising tools, but do […]
Integration is the process by which messages, themes, requests and information are coordinated and unified around a common goal. Innovative integration is taking that process and making it exciting! This year, 68 awards plus 2 Big Winners were presented from […]
It seems counterintuitive to target older Americans using a platform typically reserved for millennials, but Phyllis Freedman of SmartGiving and Adam Swaim of The Human Rights Campaign (HRC) developed an integrated planned giving campaign that produced outstanding results. The duo […]
On Friday, June 5, 2015, the United States Court of Appeals ruled that the Postal Regulatory Commission’s (PRC) original ruling on the Exigent Increase will stand. Meaning, the Exigent surcharge of 4.3%, that was implemented in January of 2014, will […]
This past weekend, marked yet another postal increase for the mailing industry. On average, rates increased by 2%; however Flat and Periodical rate categories changed dramatically as the Postal Service added FSS Tiers to both mailing categories. The industry is […]
Production Solutions has pieced together the most important information you will need in this handy, info-at-a-glance Postage Rates chart to help make your life easier. On average, rates increased by 2%; however Flat and Periodical rate categories changed dramatically as […]
As the economy continues to recover, one of the key areas to review is your lapsed donor reinstatement strategy. Many of these donors would have continued their loyalty had the economy not dipped – this is a P1 area to […]
Source: Carol Rhine, Principal Consultant at Blackbaud; April webinar review of the Blackbaud Charitable Giving Report – How Nonprofit Fundraising Performed in 2014, presented by Steve MacLaughlin, Director, Analytics What did we learn from our fundraising efforts in 2014 that […]
The answer: 31%. The category: Direct Mail. The question: What percentage of nonprofit fundraising appeals get tossed away unread? This stat as reported by the Postal Inspector General report ‘Modes of Delivery and Customer Engagement with Advertising Mail’ and referenced […]
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