As seen in this month’s issue of DMAW’s Marketing Advents magazine: As the year comes to a close and you reflect on the experiences you’ve had, ask yourself or others in your organization this question: Are we better off heading […]
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As we discovered in this year’s The State of Employment for Nonprofit Organizations survey, budget cuts are still of major concern across the industry. Some of the earliest positions to be cut are in the area of Human Resources. Our […]
Between the pressure to raise the fundraising game and the impact of budget cuts, organizations are forced to prove the value of their internal teams to the bottom line. As a former employee of a large nonprofit, I recall with […]
Are you prepared for #GivingTuesday? Having trouble figuring out where to start? PS Digital has got you covered! We’ve put together a handy list of definite do’s that you can use to take advantage of one of the biggest giving […]
Oct. 1, 2014 — The Governors of the U.S. Postal Service® have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase. This […]
We all know that things change. And in the case of direct response art and copy, things can change multiple times. Think that creative was final? Think again. You may find yourself in the middle of email production making unforeseen […]
The May/June Fundraising Success column by Willis Turner entitled “6 Ways to Motivate Donors” relates physics and the law of motion to fundraising and how to ‘put your donor in motion, emotionally and physically…enough to make a gift”. His first […]
Here’s Part 2 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. To see Part 1, click here. As we mentioned last time, the amazing keynote speakers at Bridge this year shed some […]
November/December campaigns should top off properly cultivated relationships. ** This article first appeared in “Fundraising Success” and can be found here. ** Summer is finally here, and all I can think about is November and December. Winter is, coincidentally, the […]
The Annual Bridge to Integrated Marketing and Fundraising Conference (Bridge Conference) is always a great experience – full of informative sessions, enthusiastic colleagues, and inspiring speakers. This year’s keynote speakers shared some critically important knowledge and vital lessons with attendees. […]
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