Oct. 1, 2014 — The Governors of the U.S. Postal Service® have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase. This […]
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We all know that things change. And in the case of direct response art and copy, things can change multiple times. Think that creative was final? Think again. You may find yourself in the middle of email production making unforeseen […]
The May/June Fundraising Success column by Willis Turner entitled “6 Ways to Motivate Donors” relates physics and the law of motion to fundraising and how to ‘put your donor in motion, emotionally and physically…enough to make a gift”. His first […]
Here’s Part 2 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. To see Part 1, click here. As we mentioned last time, the amazing keynote speakers at Bridge this year shed some […]
November/December campaigns should top off properly cultivated relationships. ** This article first appeared in “Fundraising Success” and can be found here. ** Summer is finally here, and all I can think about is November and December. Winter is, coincidentally, the […]
The Annual Bridge to Integrated Marketing and Fundraising Conference (Bridge Conference) is always a great experience – full of informative sessions, enthusiastic colleagues, and inspiring speakers. This year’s keynote speakers shared some critically important knowledge and vital lessons with attendees. […]
Production Solutions and PS Digital attended the 2014 Bridge to Integrated Marketing and Fundraising Conference last week, and we had a great time doing it! With the flurry of activity these conferences bring, our mantra this year was calm, serenity and relaxation. […]
Didn’t get to make it to this year’s Bridge Conference? Let your friends at Production Solution/PS Digital fill you in on the latest trends and advice from experts to help your organization have an even greater impact. Drowning Out Negative […]
If you were one of the 1,700 attendees of the 2014 DMAW Bridge Conference, you most likely captured valuable insights on successful marketing and fundraising strategies and techniques. Day one of the conference offered the chance to feast your eyes […]
Direct Marketing Production Management Pioneer Reveals Why He Blogs, but Warns Not to Expect It to Be a “Tell-All” Book Production Interrupted: I named it so, because of my 30-year background in direct response procurement and implementation and the fact […]
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