I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC. As a ‘frequent attendee’ of this event, again I wasn’t disappointed.The […]
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As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk mail.
Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet. The Direct Response Marketing industry and specifically those in offline and online fundraising continually search for what is known as […]
Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently. I am so glad I’m old…I mean mature. (To be “AARP-politically-correct”). Being mature allows me to really stop and listen to people and really […]
How Does Your Email Render in Different Email Readers? Quality control tip: make sure to test your outbound marketing emails in a variety of email clients (email readers) as they will look different in each one…without a doubt. Your email […]
If you’ve been too busy to soak up all of the great content making the rounds at the recent direct marketing conferences and in the industry’s blogosphere, don’t worry! Production Solutions (PS) has been rounding up the must-reads for you […]
Making the case for ongoing employee feedback: good, bad or ugly. I’m fortunate in my position as CEO within a privately held direct response company to be in a position that affords me the privilege of being candid and honest […]
THE PROJECT A top New York-based agency (“Agency”) that specializes in creating record-breaking fundraising campaigns for cause-based nonprofits has been a long-time partner with Production Solutions. Here’s how it all started: To maintain its reputation for excellence and achieve its […]
You’re a 21st century communicator. You’re working hard to post on at least one social network, and maybe several of them, every day. You even know what Snapchat is. After spending hours each week updating your Facebook, Twitter, LinkedIn, Tumblr, […]
Roger Craver and I were talking recently about the focus on retention in his blog, The Agitator, which led me to kick this idea around with my own team here at Production Solutions. We wondered how many clients have an […]
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