I’ve always been one to embrace change. I believe all change is ultimately good, regardless of how it is packaged. I firmly believe we grow as professionals…as people…when we look at change as an opportunity rather than shun it from […]
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*You can also read a version of Cheryl’s commercial direct mail recommendations for nonprofits under the “DM Deconstructed” section in the March 2014 issue of Fundraising Success magazine. “A passion for paper” is one way to describe my obsession with […]
I was on a flight to L.A. last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing industry publications that have been piling up on the side of my desk over the past few months. […]
Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your desk? We’ve done it for you! If the snow kept you away, […]
We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails. How couldn’t I? After all, I’ve been emailing and reading emails since the days when […]
How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and strategy for their eNewsletter in order to communicate the […]
If “content is king”…the king is dead. Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays. Gone are the days where a letter might bring tears to your donors’ eyes […]
Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards. Here are a few resources to help you stay ahead of the curve. You might be one of the most successful fundraisers and direct marketers, […]
Stop Being So Darn Nice…and Show Them the Door Before They Jeopardize Your Brand and Productivity I just got off the phone with a friend who broke up with her boyfriend two months ago. Most shocking was that even though […]
It’s Time to Put up Your Dukes and Fight for Cost-Savings, Engaged Donors and Program Success 2014 has started off with a bang. Our clients and colleagues have come back from a well-deserved end-of-year break rested and ready to focus on […]
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