Several members of the PS|PS Digital team attended the DMAW’s Innovative Formats Integrated Techniques (IFIT) Seminar on March 7th to join presentations on a variety of topics ranging from static clings, magnets, tokens and variable data match mailings to telemarketing efforts and augmented reality. With many of our supplier partners presenting their formats, based on innovative technique and format, cost-effective production and measured success amongst donors or customers, we’re here to share with you our top 3 takeaways from the day.
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I’m going to let you in on a little secret. I hadn’t given much thought to themes — conference themes, that is. It certainly hasn’t been why I have chosen to attend a conference, yet there the theme was front and center headlining all the marketing materials and woven subtly throughout the event. How are conference themes originated? Why do you even need one?
The theme for the 2017 DMANF Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And we are ready to do just that. With the conference just a day away, we are gearing up to join hundreds of fundraising and marketing professionals to explore information-packed sessions on all aspects of direct marketing. To get a glimpse into what to expect, we sat down with our very own Business Development Director, Joseph Gomez, as he shares what he hopes to gain from this year’s conference.
Calendar campaigns are a mainstay in the annual mailing rotations of many nonprofit organizations. Although they have proven to be a typically high-performing direct mail format for anchor or pillar mailings, some organizations shy away from testing new calendar formats. […]
New Alliance Strengthens Both Companies; Augments Moore’s Ability to Serve Clients VIENNA, Va. November 29, 2016 – Production Solutions/PS Digital (PS/PSD) and the Moore DM Group (Moore) today announced a strategic merger that will enhance service to our clients and […]
Many of our clients are starting to budget for 2017, so I thought this would be the best time to make some 2017 postage predictions and give you an update on Postal Reform. There are currently many variables when it […]
Angela Struebing – President of CDR Fundraising Group – wrote an insightful blog for The Huffington Post earlier this year comparing nonprofit and political fundraising. In it she wrote: Campaign buttons were the original premium item. Door-to-door get-out-the-vote efforts were […]
After doing an honest evaluation of your organization’s current digital situation (see Part I), you can probably relate to one of the following scenarios: This place is a true fixer-upper. You have a small or inactive donor file. You aren’t […]
The PS|PS Digital team is pleased to announce a new addition to our leadership team – June O’Dell Porco, SHRM-SCP, SPHR. June joins our team bringing with her more than 15 years of experience across all functional areas of Human Resources. […]
Have you ever undertaken a major home improvement project or renovation? If so, you are all too familiar with the myriad of decisions that must be made, the planning, schedule and budget considerations, compromises and trade-offs, setbacks, frustrations, and then, […]
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