EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me […]
Postal Updates
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The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2021. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Tactile, […]
The Postal Service filed new rates with the Postal Regulatory Commission (PRC) for Market Dominant Rate Changes, and these rate changes will officially go into effect on Sunday, August 29, 2021. While the average increase is 6.9% across all of […]
The work of postal workers, and how PS manages this information to help our clients, is incredibly valuable. It’s important to understand the mail piece lifecycle and it’s different milestones just as a postal worker does, to elevate your understanding […]
As we continue to navigate through the COVID-19 outbreak, here is the latest information regarding USPS operations for you to know as of Monday, November 30th, 2020. The Postal Service™ will temporarily suspend international mail acceptance for certain destinations due […]
The 2020 Decennial Census, conducted by the federal government and mandated by our constitution is landing in our mailboxes this week! The Census is critical as it helps determine how many seats our states get in congress, shapes what federal […]
The USPS is typically slow to change, but Informed Delivery waits for no one! With little fanfare, the Terms and Conditions for Interactive Informed Delivery campaigns were updated this past January. These changes go into effect IMMEDIATELY, and all marketers […]
The Association of National Advertisers announced “personalization” as the 2019 marketing word of the year. In this age of continuous connection, donors are being subconsciously groomed by the “Amazon Effect” to expect 24-7, seamless, predictive interactions with companies and nonprofits […]
The Postal Regulatory Commission (PRC) recently issued a new proposal as a part of their Ten Year Rate Review. We have kept our finger on the pulse of this important developing story since the initial release of their recommendations. These […]
Exciting news! The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2020. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail […]
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