Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct mail campaigns? If the answer is ‘yes’, then you should absolutely and unequivocally participate in the Earned Value […]
Direct Mail
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In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last minute to ever changing market forces, especially these days! Paper cost increases, labor shortages, and of course the […]
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a reason – they work! But as costs are rising, organizations need to find ways to keep producing the […]
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our calendar gang and finding cost savings for your program is something you are interested in for the future? Look no further! The […]
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some long-standing assumptions in place as to why one might choose one USPS mail class over the other. With […]
Have you ever wanted to test a scented insert or bubbled envelope? Or maybe something with a pop-up image or sound chip? But the cost for the test just wasn’t where you needed it to be? Maybe testing during the […]
Well, who isn’t these days, am I right? But seriously, today we’re talking all things binding. Though in the interest of full transparency, we’ll be leaving out a couple of the more crazy expensive options that are not generally used […]
We take production strategy to a new level at PS. This is even more important when planning your annual renewal programs. You want to ensure we know everything you are trying to do, the way your program works, what programs […]
Paper, labor, transportation shortages…oh my! I am sure you are well-aware of these nation-wide economic challenges that are impacting the direct mail supply chain and leading to not only increased prices, but longer lead times. There is no indication that […]
Scene: Your home office, Zoom call number nine-hundred and sixty-three billion… DM team: Let’s mail a back-end premium! You: Great! We’ll need to talk ab- DM team: How quickly can you make it happen? You: We’ll need to resea- DM team: Can we […]
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