This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and their direct mail. Read below about how Production […]
Postal Logistics
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EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me […]
The greatest advantage of mail tracking: being in the know! You can do so much with inbound reply and outbound mail tracking, leveraging this technology is extremely valuable and gives you many advantages! Mail tracking is a quality control measure […]
When shopping in the grocery store, the language about what is expired, when it expires and when to use it can be confusing! I tend to treat all three dates as the same thing – once the date has passed, […]
We love Direct Mail! Even in today’s digital revolution, it is still one of the most cost-effective and reliable ways to reach donors and create fundraising campaigns. After all the time spent perfecting the right mailpiece, building the best list, […]
The work of postal workers, and how PS manages this information to help our clients, is incredibly valuable. It’s important to understand the mail piece lifecycle and it’s different milestones just as a postal worker does, to elevate your understanding […]
The role of a mailshop is multifaceted. A mailshop is a company that specializes in preparing direct mail packages for mailing. After all the strategy preparation, the client has supplied data, and PS has managed the printed components, everything finally […]
Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct mail expense budget. When mailing large volumes over the course of a year, incremental (even tiny) changes in […]
The USPS is typically slow to change, but Informed Delivery waits for no one! With little fanfare, the Terms and Conditions for Interactive Informed Delivery campaigns were updated this past January. These changes go into effect IMMEDIATELY, and all marketers […]
Welcome to Production 101! We are excited to share this 12-month blog series that will provide insights and education about all things Production! Our experts are excited to share their knowledge and guide you through a wide array of topics […]
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