Variable Data Printing (VDP) is a form of digital printing that allows text, images, graphics, etc., for each donor’s mail piece, to be completely personalized for them. This personalization is all powered by data. For example, you can print a full program of brochures with the same basic layout (size, paper, […]
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In 1970, Gaylord Nelson, a junior senator from Wisconsin, Pete McCloskey, a Republican Congressman and Denis Hayes, a young activist, organized campus “teach-ins” on April 22 to encourage students to think about air and water pollution. 20 million Americans were […]
There are many things to consider when choosing paper. What is the intended use? Will the recipient need to write on the paper to return it to the sender? Do we need a special color for the paper? First and foremost, I like […]
There is no getting around it – in direct mail we use a LOT of paper! The good news is paper is a renewable resource, and there are many options to ensure your organization’s values on sustainability and conservation are […]
Data management can be a challenging task for any organization, even ones that do it as their main service offering! There are so many ways to analyze and interpret your mailfiles, so how do you know if you’re doing enough […]
The greatest advantage of mail tracking: being in the know! You can do so much with inbound reply and outbound mail tracking, leveraging this technology is extremely valuable and gives you many advantages! Mail tracking is a quality control measure […]
The role of a mailshop is multifaceted. A mailshop is a company that specializes in preparing direct mail packages for mailing. After all the strategy preparation, the client has supplied data, and PS has managed the printed components, everything finally […]
Before an envelope or flatwork goes to print, it is critical to have a proof as part of the process. Even though there is a cost to proofing, the confidence that the proof matches the client’s expectation for their mailing […]
Trends in direct mail fundraising come and go every year. One year it was personalized notepads. The year before that, it was Auto-Pen personalization. Still, another was Mini-Notecards. Some trends stick for certain programs and become control packages; many more serve a purpose only in smaller niche segments. But […]
You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you to not only connect to your donors with additional data points, but it can also open up additional […]
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