Heifer International

The Project:

In order to maximize the ROI for every donation, Heifer International is conscious of maintaining a streamlined staff.  Production Solutions (PS) is honored to have been the production partner serving Heifer International for more than 18 years.

Overview

PS has been invaluable in providing Heifer International with expertise and an extension of limited internal resources in a cost effective and value added manner. This has allowed HI and their agency partners to focus on creative, analytics, and strategy, while PS does the leg work to maximize the return on those strategic plans.

We are honored to have earned their ongoing trust over many years.

With a deep understanding of Heifer Internationals program and strategy, we are able to make informed recommendations on production and creative. Having a seat at the table has been key in allowing PS to bring maximum value to HI’s mission.

The Real Benefits

CONSISTENCY – Through staff changes and scaling up and down over the years, PS has provided documentation, consistency of program execution and knowledge as well as new staff training in support of our partnership.

EASE OF PROCESS – PS delivers high quality, accurate service with our customized production process solution. By incorporating daily production updates, complex photo review and pre-press standards, and a critical strategic understanding of overall goals we enable agile tactical adjustments in a fast-paced fluid environment.

INNOVATION – As our partnership has grown, Production Solutions has been able to support further testing against the controls. Our Director of Strategy and Trends monitors the package results, test/rollout rates and industry trends to present quarterly and annual creative test recommendations.

About Heifer International

For more than 70 years, Heifer International has been at the forefront of the work to end world hunger and poverty. They empower families to turn hunger and poverty into hope and prosperity – with an approach that is more than just giving them a handout. The animals they provide create both food and reliable income, as agricultural products such as milk, eggs and honey can be traded or sold at market. And each family passes on animals and training to others– creating a sustainable, improved community with an opportunity to build schools, small businesses, and agricultural cooperatives. They are changing the world – one family and one community at a time.